Did you know? During Amazon’s “Great Indian Festival” last year, orders were delivered in over 90 percent of India’s pincodes – a whopping 15 million units sold in a span of just days. During Diwali, 70 percent new shoppers from smaller cities were recorded last year. 65 percent of orders are coming from small cities. The growing number of Internet users in the country is changing the Indian mindset about buying goods and services online versus the traditional ways of shopping. Why the sudden change in India’s shopping culture especially during the festive season?
In the good old days before internet and smartphones reigned supreme, you needed to wait for a specific season and travel to different markets to get seasonal merchandise. Though traditional shopping in India has always been fun because of the diversity India offers in its culture, in today’s fast paced life it’s just not convenient. Online shopping reduces these limitations.
Besides, mobile commerce is likely to jump to 45-50 percent in 2017 from the current 30-35 percent of ecommerce sales. Did you know? Over 50 percent sales are from mobile, with a majority being first time users. A study says women and young adults shop more from mobile shopping apps. Shopping is always blissful when convenience and savings are involved!
All these benefits have meant that the Indian festival shopper has a completely fresh and Digital outlook on the season. The 2017 shopping season has just been kicked off – will you be in the online or the offline camp?