Phi Commerce Unveils New Brand Logo Symbolizing Perfection, Growth, and Global Unity

August, 7th Mumbai – Phi Commerce, India’s only unified payment platform proudly announces the launch of its new brand logo. This fresh design, crafted by Pune-based agency Chameleo (a part of the Jet Synthesys group), encapsulates Phi Commerce’s core values and its ambitious global vision.

The name Phi Commerce is inspired by “PHI,” often represented by the golden ratio and Fibonacci curve, which are universally recognized symbols of perfection, proportion, and harmony. These elements mirror Phi Commerce’s commitment to delivering flawless, balanced payment solutions.

Key Features of the New Logo:

Fibonacci Curve: The logo prominently features a Fibonacci curve, reflecting Organisation’s dedication to perfection and harmony in its services. This can be seen in the design elements of the “P” and “i,” capturing the essence of the golden ratio, which symbolizes perfection and balance. Colour Scheme: A vibrant mix of blue and red signifies growth and dynamism. Blue stands for stability and trust, while red embodies energy and passion, highlighting Phi Commerce’s relentless drive to thrive globally.

Arrow Over ‘i’: The arrow over the “i” in Phi signifies growth, highlighting the organisation’s progressive approach and upward trajectory in the payments industry. This element represents forward-thinking and ambitious goals as they expand their reach.

Global Unity: The overall design represents Phi Commerce’s mission to unify payments across the world, bridging gaps and facilitating seamless transactions globally. It illustrates the company’s commitment to connecting diverse markets and simplifying global commerce.

“Our new logo is more than just a visual update; it’s a representation of our journey and our future,” said Jose Thattil, CEO of Phi Commerce. “As we expand internationally, it’s crucial that our brand reflects our values of perfection, growth, and unity. The new design captures the essence of who we are and where we are headed.”

As Phi Commerce continues to grow and evolve, this new logo is a reflection of its commitment to excellence and unwavering focus on unifying payments globally.

About Phi Commerce Pune-based fintech start-up Phi Commerce enables businesses to embrace the digital payment ecosystem using integrated and agile innovations, enabling smooth and flexible payments across all consumer touchpoints – browser, mobile, in-store and remote. Phi Commerce offers a unified omni-channel digital payment platform catering to both B2B and B2C payment requirements of businesses.

For more information, please visit www.phicommerce.com. Follow Phi Commerce on LinkedIn and Twitter(X).

For further information, please contact:

Nayna Banerjee (Phi Commerce): 9820181731

E-mail: nayna.banerjee@phicommerce.com